F.W. Woolworth was once one of the giants of the variety store chains, along with the likes of Kress, S.S. Kresge, McCrory’s, Neisner Brothers, Ben Franklin and others.
In 1960, the company brought out a new corporate logo with a type design harking back to the Art Deco style of the 1930s and 1940s.
A photo of one of their old store fronts (despite having only eight letters to work with) inspired the digital interpretation of the signage as Bargain Shopping JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Manufactory JNL and its oblique counterpart were re-drawn from examples of a now-antique typeface used within many advertisements found throughout the pages of The American Stationer magazine, circa 1879. The term ‘manufactory’ was popular during this era; the word being a more archaic form of ‘factory’. There is a bit of Western flavor to this type design, as the spurred serifs and the top and bottom strokes are heavier than the vertical and mid-point stroke weights. Download Manufactory JNL Font Family From Jeff Levine